The Ocmis case, together with those of other well-known brands, is included in the publication “Essential of Modern Marketing - Made in Italy” which will be distributed in over 100 countries in more than 10,000 copies at the end of 2021.
The volcanic father of modern marketing, Philip Kotler, has a soft spot for our peninsula and has been observing the Italian business landscape for some time, intrigued by how our country always manages to stand out for its inventiveness and ability on the international scene.
This preamble to communicate that we are among the companies selected as part of the "Be Brilliant" project with our Digital Irrigation which becomes a case study, a concrete example of good practices and innovation made in favor of sustainability.